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April 13th, 2009Local Internet Marketing
April 13th, 2009Local Internet Marketing - Reaching Profitable Customers Online
If you’re a local business and currently marketing on the Internet you should be very excited. Your customers are turning to the Internet to find businesses like yours. It is the next wave of the Internet, or more like a Tsunami.
On the other hand, if you are sitting on the sidelines, you should be very concerned. For those businesses that do not adapt their marketing strategies, they will suffer grave consequences.
The way customer’s search for local businesses is changing…
74% of U.S. households use the Internet as a source when shopping locally.
20% of all searches among this population are local.
45% of local searches had a buying intent.
Within a year there has been a 13% decrease in yellow pages usage.
Local marketing on the web is on a par with newspapers as a local shopping resource and should soon supersede newspapers.
• Local site promotion
While optimizing the site is important, you can also get noticed outside your website: